The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell

The tipping point : how little things can make a big difference, Malcolm Gladwell

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell
Creator
Subject
Language
eng
Summary
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
Title
The tipping point
Creator
Summary
Explains why major changes in society often happen suddenly and unexpectedly. Also describes the personality types who are natural originators of new ideas and trends
Subject
Genre
Tone
Writing style
Award
  • Award/Notable book
  • New York Times Notable Book, 2000
http://library.link/vocab/ext/novelist/bookUI
157877
Cataloging source
DLC
Dewey number
302
Index
index present
LC call number
HM1033
LC item number
.G53 2000
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how little things can make a big difference
http://library.link/vocab/ext/novelist/titleRemainder
how little things can make a big difference
http://library.link/vocab/ext/novelist/titleStatement
Malcolm Gladwell
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell
Link
http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html
Publication
Bibliography note
Includes bibliographical references and index
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Contents
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe
Control code
1266797
Dimensions
21 cm.
Edition
1st ed.
Extent
viii, 279 p.
Isbn
9780316316965
Lccn
99047576
http://library.link/vocab/recordID
1266797
System control number
  • (OCoLC)ocm42397965
  • (OCoLC)42397965

Library Locations

    • Victoria Evans Memorial LibraryBorrow it
      605 North St, Ashburn, GA, 31714-5102, US
      31.712202 -83.654701
    • Tifton-Tift County Public LibraryBorrow it
      245 Love Avenue, Tifton, GA, 31794, US
      31.455137 -83.508354

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