The Resource Persuasive business proposals : writing to win customers, clients, and contracts, Tom Sant

Persuasive business proposals : writing to win customers, clients, and contracts, Tom Sant

Persuasive business proposals : writing to win customers, clients, and contracts
Persuasive business proposals
Title remainder
writing to win customers, clients, and contracts
Statement of responsibility
Tom Sant
  • If you're involved in any kind of sales to other businesses or organizations, an entrepreneurial activity, or funded research, chances are that you find yourself writing proposals. Why? Because, these days, few business agreements, research grants, or government contracts are even considered without "putting it in writing" first. And you don't just want to be considered. You want to win. Persuasive Business Proposals provides a step-by-step process to help you organize,
  • write, and deliver successful client proposals easily and inexpensively. Tom Sant's simple method will enable you to win contracts, sell projects, gain approval for new ideas, and build better relationships with the clients you already have. You'll learn how to use persuasion to great effect; organize your material and develop the proposal strategy; ensure every proposal is client-centered; create letter, formal, research, and grant proposals; and use automation to save
  • time. Persuasive Business Proposals explains how to target key decisionmakers with language that is clear, effective, and credible. The book provides special writing suggestions, emphasizing word choice and sentence structure. You'll find numerous case studies and sample proposals from the author's work as a corporate writing consultant, which illustrate his advice and techniques. You'll even find a "proposal writer's checklist" to use to ensure that your proposal leaves
  • nothing out. No business asset is more valuable than the ability to present your ideas clearly, effectively, and persuasively. "A good proposal can be both useful to you and to your potential client," says the author. "How useful it is depends on how carefully it's been designed, developed, and written. If you write a good proposal, you may win more than just a specific contract. You may win good will, respect, and credibility that will carry over into future business
  • relations."
Cataloging source
Dewey number
index present
LC call number
LC item number
.S26 1992
Literary form
non fiction
Persuasive business proposals : writing to win customers, clients, and contracts, Tom Sant
  • "A Sue Katz & Associates book."
  • Includes index
The challenge you face -- A good proposal is hard to find -- How persuasion happens : the "persuasive 4-mula" -- The source : establishing your credibility -- The message : developing a client-centered approach every time you write -- The channel : harnessing the power of the persuasive paradigm -- The receiver : using the Cicero principle to reach the audience -- An overview of the proposal development process -- Developing a winning strategy -- Writing from the right brain : getting your ideas organized -- Formatting the letter proposal -- Formatting the formal proposal -- Formatting research proposals and proposals for grants -- Automating the process -- Dressing your proposals for success -- Give the reader a kiss -- Word choice : four traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal
Control code
24 cm.
x, 214 p.
Other physical details
System control number
  • (OCoLC)ocm26013924
  • (OCoLC)26013924

Library Locations

    • Tifton-Tift County Public LibraryBorrow it
      245 Love Avenue, Tifton, GA, 31794, US
      31.455137 -83.508354

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